Lexus History: The Twenty 80ies
By the time Toyota's luxury department Lexus was organized the market segment it was supposed to enter was long ago occupied by recognized European and American brands, such as for instance BMW, Mercedes-Benz, and Jaguar.
Lexus History: The Twenty 90ies
In 1991 sporty coupe Lexus SC400 made its debut. In 1992 Lexus is ahead of its competitors (BMW and Mercedes-Benz) in the USA in terms of sales volume. It becomes the leader of imported luxury cars.
Lexus History: XXI Century
In 2000 Lexus LS430 was introduced. It became a new flagship of the company's model range. The automobile is notable for an extensive list of equipment that includes navigation system, leather interior trim, and walnut interior trim.